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		Navigation Layouts Choosing Navigation Website Styles Choosing Colours Choosing Media

Choosing Your Navigation Terms And Their Order

Your websites navigation will have a great effect on its usability and performance.

The links in your web pages need to accommodate your visitor's needs before your company's. Research shows that highlighting pages that do not interest your audience will cause them to leave your site more quickly.

Servicing visitors

Visitors to your site are likely to arrive for different reasons, some will chance upon your Internet presence and others will browse to your website intentionally in order to satisfy a need.

Our web and print teams are experts at satisfying your audience's requirements before they choose to either leave your site or throw away your leaflet.

What do they want?

Establishing what they will be looking for and where they look first is the first stage in keeping their limited attention.

Visitors Goals	Website Goals	Compromise
Locate your contact details	Encourage communication	Display your telephone number prominently and provide all channels of communication on your easily found "contact us" page. (LiveChat can provide immediate text communication between you and them, on your site)
Get information and leave	Sell product / service	Give easy access to information immediately and additional access to the buying process along side it
Compare product / service	Sell product / service	Give easy access to information immediately and additional access to the buying process along side it
Free advice (read)	Sell product / service	Give easy access to information immediately and associate suitable product & services along side it
Free advice (downloads)	Promote product / service	Provide facility to download help files, protect against changes and include company branding in document

What to do next

Westerners naturally look from top to bottom, left to right. Moving animation and bright images can gain their attention after they take in your overall site.

Navigate your site as if you are a representative of your most valued audience. See if your navigation helps meet their needs and your goals.

For experienced free advice on your sites navigation, please contact us on 0845 330 2550 ,or, if a CMS client, your allocated trainer, to discuss how your sites layout can be improved.

Reaching your audience quickly

On arriving at your site, visitors will decide where they want to go, if nowhere is of interest they will leave, irrespective of whether that information is simply hidden within your site.